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Deja Tu Huella
In Latino culture, there is a phrase that embraces the action of pushing boundaries with your unique individuality: deja tu huella, which translates to “leave your mark” in English.
With this sentiment as the inspiration, Cheetos built a multi-platform initiative designed to rally the next generation to leave their mark on culture — whether through music, fashion, entertainment or more.

Cheetos Commitment to Hispanic Communities

Cheetos is giving back to the Hispanic community with a $500,000 commitment, in collaboration with Bad Bunny’s Good Bunny Foundation. Cheetos’ activity complements the recently announced PepsiCo and PepsiCo Foundation commitment to the Latino community, with $172 million in support over five years to further build on its long-standing efforts to address racial inequality and create opportunity.

Read Moreabout Cheetos Commitment to Hispanic Communities
Chester raising its hand
Cheetos Flamin' Hot Crunchy
Cheetos Flamin' Hot Crunchy
Of course, you can follow the Deja tu Huella movement on social. You won’t want to miss what’s coming soon. Need a hint?
It’s looking hot.
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