CHEETOS^® SHAPE HUNT PROMOTION (“PROMOTION”)

THE FOLLOWING PROMOTION IS INTENDED FOR PLAY IN THE UNITED STATES ONLY AND SHALL ONLY BE CONSTRUED AND EVALUATED ACCORDING TO UNITED STATES LAW. DO NOT ENTER THIS PROMOTION UNLESS YOU ARE ELIGIBLE AND LOCATED IN THE UNITED STATES AT THE TIME OF ENTRY.

CHEETOS^® SHAPE HUNT PROMOTION ("PROMOTION")

OFFICIAL RULES

NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCE OF WINNING. DATA RATES MAY APPLY IF PARTICIPATING VIA MOBILE DEVICE. INTERNET ACCESS REQUIRED TO PARTICIPATE. VOID WHERE PROHIBITED. BY PARTICIPATING IN THE PROMOTION, PARTICIPANT AGREES TO BE BOUND BY THESE OFFICIAL RULES AND THE DECISIONS OF THE SPONSOR, WHICH SHALL BE FINAL IN ALL RESPECTS. ANY DISPUTES WILL BE RESOLVED SOLELY BY BINDING ARBITRATION AND PARTICIPANTS WAIVE THE ABILITY TO BRING CLAIMS IN A CLASS ACTION FORMAT.

1.ELIGIBILITY:The Promotion is open only to legal U.S. residents residing in one (1) of the fifty (50) United States or the District of Columbia who are eighteen (18) years of age or older (nineteen (19) or older if a resident of Alabama or Nebraska) and possess a valid US driver’s license or government issued photo ID at the time of entry. The following persons are not eligible to participate: employees, contractors, directors, officers, and representatives of Frito-Lay, Inc. (“Sponsor” ); Genesco Sports Enterprises, Inc. (“Administrator”), and each of their respective parent, subsidiary and affiliated companies, distributors, Web design, advertising, fulfillment, judging and promotion agencies involved in the administration, development, fulfillment and execution of this Promotion (collectively,“Promotion Parties”), and the immediate family members of each (spouse, parent, child, sibling, grandparent, and/or “step” and their respective spouses, regardless of where they reside) and individuals living in their same households (those persons whether related or not who live in the same residence for at least three (3) months during the twelve-month period preceding the start date of the Promotion). Void where prohibited by law. Subject to all applicable federal, state and local laws and regulations.

2.PROMOTION TIMING: The Promotion begins on June 6, 2025 at approximately 12:00:00 p.m. (noon) Eastern Time (“ET”) and ends on July 16, 2025 at 11:59:59 p.m. ET (the “Promotion Period” ). The Promotion Period consists of six (6) non-consecutive entry periods as outlined below (each an “Entry Period” ). Each Entry Period begins on the corresponding Start Date at the time of Sponsor’s Promotion Post (defined in Section 2), which is scheduled to occur at or around 12:00:00 p.m. (noon) ET and ends at 11:59:59 p.m. ET on the corresponding Entry Period’s End Date. The Sponsor's computer is the official timekeeping device for this Promotion.

3.HOW TO ENTER:The following description of “how to enter” describes the entry process for each Entry Period. Entries submitted during a given Entry Period are only eligible for that Entry Period and do not count toward subsequent Entry Periods.

1. Watch for a post on Sponsor’s Instagram (@Cheetos) and/or TikTok (@Cheetos) social channels for the one (1) theme assigned to the current Entry Period (the “Theme”).
2. Next, look for and choose a CHEETOS® snack that follows the Theme. For example, if the Theme is “Halloween” you could look for a CHEETOS^® snack shaped like a pumpkin, cat, ghost or a witch’s broom. There are two (2) ways to look for a CHEETOS^® snack:
   • Purchase any CHEETOS^® brand product and look for a CHEETOS^® snack, shaped like something that follows the Theme, in the bag.
   • To participate without making a purchase, go to Cheetos.com/ShapeHunt, download the available
     “free CHEETOS® snack shapes” file of images, and choose a CHEETOS^® snack, shaped like something that follows the Theme, to use in your Entry. Follow the remaining entry requirements to complete the entry process.
3. Take a photo (or screenshot) or video of the CHEETOS^® snack (only) (the photo or screenshot or video may hereinafter be referred to as the “Image”).
   • Images cannot include the participant or any other individual.
   • Videos cannot include music.  No music is allowed in an Entry.

   SAVE THE ACTUAL CHEETOS^® SNACK APPEARING IN THE IMAGE IF YOU SELECTED A CHEETOS^® SNACKVIA THE PURCHASE METHOD OF ENTRY. YOU MAY BE REQUIRED TO SEND IN YOUR CHEETOS^® SNACK FOR VERIFICATION IF YOU ARE SELECTED AS A POTENTIAL WINNER.

4. Decide on a title (the “Title”) and write up a description of what your CHEETOS^® snack represents and how it relates to the Theme (the “Description”). Altogether, the Image, Title, Description and the hashtags #CheetosShapeHunt #Entry (“Hashtags”) shall be referred to as the “Entry”.
   • Title must be in English
   • Description must be in English and cannot exceed two hundred (200) characters.
5. Using either your mobile device or a desktop/laptop computer, post your Entry on your personal Instagram page or TikTok channel as further described below (under the “Fair Play Warning” section). Be sure to include all Entry elements described above; do not forget the two (2) hashtags #CheetosShapeHunt #Entry.

Limit one (1) Entry per person per Entry Period. It is not necessary to post your Entry on both Instagram and TikTok.

ENTRIES WILL BE JUDGED. See Section 5 for Judging Criteria. All Entries must be received and recorded within an applicable Entry Period to be eligible for that Entry Period. See below for additional entry guidelines.

FAIR PLAY WARNING:

1. The CHEETOS^® snack cannot be altered in any way.
2. An Image may not be manipulated in any way.
3. The Image cannot be altered in any way (by use of editing techniques in order to create an illusion or deception after the original photographing or videography took place or screenshot was made).
4. Artificial intelligence (AI) generated Images are not allowed.
5. If the Sponsor, in its sole discretion, determines the CHEETOS® snack was altered in any way or the Image was manipulated or generated by AI, the participant may be disqualified, even if he/she was previously announced as a prize recipient. Additionally, that individual will be banned from further participation in the Promotion and all future promotions sponsored by any PepsiCo brand. Sponsor reserves the right to require a potential winner to submit to a confidential background check to confirm eligibility and help ensure that the use of any such person or Entry in advertising or publicity for the Promotion will not bring Sponsor into public disrepute, contempt, scandal or ridicule or reflect unfavorably on the Promotion as determined by Sponsor, in its sole discretion. The background check shall include the review of the original Entry submitted and all related files. ANY VIOLATION OF THESE OFFICIAL RULES BY A WINNER OR ANY BEHAVIOR BY A WINNER THAT WILL BRING SPONSOR OR PROMOTION PARTIES INTO DISREPUTE (IN SPONSOR’S SOLE DISCRETION) WILL RESULT IN SUCH WINNER’S DISQUALIFICATION AND ALL PRIVILEGES AS A WINNER WILL BE IMMEDIATELY TERMINATED.

For Instagram Entries: Post your Entry (as defined above) on your personal Instagram page with the Hashtags (defined above), Image, Title and Description. Participant must have a public profile on the Instagram account used to enter in order to be contacted by the Sponsor if he/she is selected as a winner. Note: Posts published in Instagram Stories will NOT qualify or be considered for the Promotion. Participant must be a registered user of Instagram and follow Sponsor’s handle @Cheetos on Instagram for the duration of the Promotion. To create a free Instagram account, follow the onscreen instructions to register at http://Instagram.com. To become a follower of @Cheetos, visit Instagram.com/Cheetos and choose to follow.

For TikTok Entries: Post your Entry (as defined above) on your personal TikTok account with the Hashtags (defined above), Image, Title and Description. Participant must have a public profile on the TikTok account used to enter in order to be contacted by the Sponsor if he/she is selected as a winner. Participant must be a registered user of TikTok and follow Sponsor’s handle @Cheetos on TikTok for the duration of the Promotion. To create a free TikTok account, follow the onscreen instructions to register at tiktok.com. To become a follower of @Cheetos, visit tiktok.com/cheetos and choose to follow.

You must include the Image, Title, Description and Hashtags (all as described above) in order for your Entry to be considered. By using the Hashtags, you are consenting to receive direct messages to the social media account used to enter, if you are selected as a potential winner.

By submitting an Entry, participant agrees that he/she conforms to these Official Rules and the Entry Guidelines specified in Section 4.

From time to time during the Promotion Period, Sponsor may feature any/all Entries on Sponsor’s Website(s), social media pages and/or channels, in its sole discretion. Being selected as a featured Entry is unrelated to the Promotion Judging and does not guarantee selection as a winner nor does it entitle the featured participant(s) to any compensation or prize.

Data rates may apply if entering with a mobile phone or other Web-enabled device. Check with your wireless service provider for details on these and any other applicable charges. Participants are solely responsible for any such wireless charges.

BY SUBMITTING AN ENTRY, PARTICIPANT ACKNOWLEDGES THAT HIS/HER ENTRY MAY BE POSTED ON SPONSOR’S WEBSITE OR ITS SOCIAL MEDIA ASSETS, AT SPONSOR’S DISCRETION. Sponsor has no obligation to use or post any Entry you submit. Sponsor shall have full right and power to copy, publish, broadcast, display, distribute, use, edit, translate, alter, combine with other material, reuse and adapt any or all portions of the Entry(ies) in any way and for any purpose whatsoever, at any time, now or in the future, in any media now known or hereafter devised throughout the world in any manner whatsoever and for any purpose. Entries that are not in accordance with the guidelines as stated herein or are not received during the Promotion Period will be ineligible.

Multiple participants may not share the same email address or social media account. A potential winner may be requested to provide Sponsor with proof that he/she is the authorized account holder of the email address and/or social media account associated with a winning Entry and/or an eligible participant. Participants may not register/enter with multiple email addresses or social media accounts, nor may participants use any other device or artifice to register/enter under multiple identities. Any participant who attempts to enter with multiple email addresses or social media accounts under multiple identities will be disqualified and he/she will forfeit any prize won, in Sponsor's sole discretion.

Each Entry submission must be manually key stroked and/or manually entered by the individual participant; automated and/or repetitive electronic submission of Entries (including but not limited to Entries made using any script, macro, bot or sweepstakes service) will be disqualified and transmissions from such scripts, macros, bots or sweepstakes services or related email addresses, social media accounts or IP addresses may be blocked. If it is discovered that a participant used multiple email addresses or social media accounts or manipulated their contact information for the purpose of submitting more than one (1) Entry per Entry Period, such person will be disqualified and all of their Entries for the given Entry Period shall be deemed invalid and any prize awarded to them shall be forfeited.

4.ENTRY GUIDELINES: Each participant’s Entry and username/handle must comply with these Official Rules, these Entry Guidelines and the Instagram Terms of Use and Community Guidelines and/or TikTok’s Terms of Use found at https://www.instagram.com/legal/terms and https://www.tiktok.com/en/terms-of-use , respectively (depending on entry method used to enter). In the event of a conflict between the Official Rules and Instagram Terms of Use and Community Guidelines or TikTok’s Terms of Use, the Promotion Official Rules shall govern.

By submitting an Entry, you agree that your submission is gratuitous and made without restriction, and will not place Sponsor under any obligation, and that Sponsor is free to disclose the ideas contained in the Entry on a non-confidential basis to anyone or otherwise use the ideas without any additional compensation to you. You acknowledge that, by acceptance of your submission, Sponsor does not waive any rights to use similar or related ideas previously known to Sponsor, or developed by its employees, or obtained from sources other than you. Sponsor reserves the right to, and may or may not, monitor/screen Entries.

You acknowledge that other participants may have used an Image, idea and/or concept, in their Entry, that may be similar to what is included in your Entry. You understand and agree that you shall not have any claim against any other participant or Sponsor arising out any such similarity or be entitled to any compensation because of any such similarity. By submitting an Entry, you warrant and represent that: (a) you have read or have had these Official Rules read to you and you are in agreement with these Official Rules; (b) it is your original work, (c) it has not been previously published (other than as a free Image available on Cheetos.com/ShapeHunt), (d) it does not infringe upon the copyrights, trademarks, music rights, rights of privacy, publicity or other intellectual property or other rights of any person or entity; and (e) that publication of the Entry via various media including Web posting, will not infringe on the rights of any third party rights. Each participant will indemnify and hold Sponsor and Promotion Parties harmless from any claims to the contrary. Any participant whose work includes likenesses of third parties or contains elements not owned by the participant (such as, but not limited to, depictions of buildings, trademarks or logos) must be able to provide legal releases for such use including Sponsor’s use of such Entry, in a form satisfactory to the Sponsor, upon request, prior to awarding of prize.

As determined by the Sponsor, in its sole discretion, Entries must meet the following guidelines: (a) Must comply with these Official Rules; (b) Cannot be sexually explicit or suggestive, unnecessarily violent or derogatory of any ethnic, racial, gender, religious, political, professional or age group, profane or pornographic, or contain nudity; (c) Cannot promote alcohol, illegal drugs, tobacco, firearms/weapons (or the use of any of the foregoing), any activities that may appear unsafe or dangerous, or any particular political agenda or message; (d) Cannot be obscene or offensive, endorse any form of hate or hate group; (e) Cannot promote terrorist acts such as providing instructions on how to assemble bombs, grenades and other such weapons or provide instructional information about illegal activities; (f) Cannot defame, misrepresent or contain disparaging or slanderous remarks about Sponsor, its customers or its products, or other people, products or companies; (g) Cannot contain music, trademarks, logos or trade dress owned by others (except Sponsor’s trademarks, logos or trade dress), or advertise or promote any brand or product of any kind (except Sponsor’s products), without permission, or contain any personal identification, such as license plate numbers, personal names, email addresses or street addresses; (h) Cannot contain copyrighted materials owned by others (including photographs, videos, music, sculptures, paintings and other works of art, stills, or images published on or in television, movies, the Internet or other media, except such materials owned by Sponsor) without permission; (i) Cannot contain background artwork, unless it is an original work of the participant; (j) Cannot contain materials embodying the names, likenesses, photographs, videos, music, or other indicia identifying any person, living or dead, other than the participant; (k) Cannot communicate messages or images inconsistent with the positive images and/or goodwill to which Sponsor wishes to associate; (l) Cannot depict, and cannot itself, be in violation of any law.

If you think that any Entry infringes your intellectual property rights, please follow the notification guidelines as stated herein. Frito Lay North America, Inc. investigates notices of alleged infringement and takes appropriate actions under the Digital Millennium Copyright Act, Title 17, United States Code, Section 512(c) ("DMCA"). Frito-Lay’s Designated Agent to receive notifications of claimed copyright infringement is: By Mail: Jeanette Zimmer, 7701 Legacy Drive, Legal Department, Plano, Texas 75024. By Email: Jeanette.zimmer@pepsico.com. Your notice of claimed infringement must include the following information: (a) A physical or electronic signature of a person authorized to act on behalf of the copyright owner; (b) Identification of the copyrighted work claimed to have been infringed; (c) Identification of the material that is claimed to be infringing or to be the subject of the infringing activity, and that is to be removed or access to which is to be disabled, as well as information reasonably sufficient to permit us to locate the material; (d) Information reasonably sufficient to permit us to contact the copyright owner, such as an address, telephone number, and, if available, an electronic mail address; (e) A statement that you have a good faith belief that use of the material in the manner complained of is not authorized by the copyright owner, its agent, or applicable law; and (f) A statement that the information in the notification is accurate, and under penalty of perjury, that you are authorized to act on behalf of the copyright owner. For more details on the information required for valid notification, see 17 U.S.C. 512(c)(3). Under the DCMA, claimants who make misrepresentations concerning copyright infringement may be liable for damages incurred as a result of the removal or blocking of the material, court costs, and attorneys' fees.

ENTRIES POSTED ON SPONSOR’S WEBSITE(S) OR SOCIAL CHANNELS WERE NOT EDITED BY SPONSOR AND ARE THE VIEWS/OPINIONS OF THE INDIVIDUAL PARTICIPANT AND DO NOT REFLECT THE VIEWS OF SPONSOR IN ANY MANNER. Any waiver of any obligation hereunder by Sponsor does not constitute a general waiver of any obligation to participants. Sponsor reserves the right to waive the Entry requirements set forth herein in its reasonable discretion.

5.PROMOTION JUDGING: For each Entry Period, Entries will be judged by Sponsor and/or Sponsor’s marketing agency(ies) (the “Panel”). Entries will be judged on the following criteria (the “Judging Criteria”):

• How unique is your CHEETOS^® snack and does the shape match your Description? (40 points)
• How well does your CHEETOS^® snack match the Theme of the week? (30 points)
• How creative is your CHEETOS^® snack Title and Description? (30 points)

For each Entry Period, the Entry receiving the highest cumulative average score (between all Panel members) of at least 60 points* will be deemed the winner (subject to verification). In the event of a tie, the tie will be broken based on the highest score in the first Judging Criterion, continuing thereafter to each Judging Criterion, in order, as needed to break the tie (in the order as listed above). The potential winner will be determined within ten (10) days following the conclusion of the applicable Entry Period as long as the verification process (see Section 7) is complete.

*An Entry must receive a minimum cumulative average score of 60 to be considered for a prize. If, for any Entry Period, the Sponsor does not receive an Entry with a cumulative average score of at least 60, no prize will be awarded for that Entry Period, and the prize funds assigned to the particular Entry Period will carry forward to the next Entry Period. For example, for Entry Period 1, if there is not an Entry with a cumulative average score of at least 60, the $10,000 prize money will carry forward to Entry Period 2. For Entry Period 2, the available prize then becomes $20,000. If for Entry Period 2, there is not an Entry with a cumulative average score of at least 60, the $20,000 prize money will carry forward to Entry Period 3 and the available prize for Entry Period 3 is $30,000, and so on. At the end of the Promotion Period, if there were no Entries with a cumulative average score of at least 60, then the $60,000 prize will be awarded via a random drawing from among all eligible Entries received for the Promotion. For Entry Period 6, if there are no Entries with a cumulative average score of at least 60, then the available prize ($10,000 or more, depending on scores from previous Entry Periods) will be awarded via a random drawing from among all eligible Entries received for Entry Period 6.

6.PRIZE DETAILS: Prizes (6 total, 1 per Entry Period): $10,000, awarded in the form of a check, payable to winner. See above regarding the possibility of a prize not being awarded for a given Entry Period. In such case, the prize money will carry forward to a subsequent Entry Period, increasing the prize by an increment of $10,000 per Entry Period.

Winners are solely responsible for any taxes on the prize, and will receive an IRS Form 1099 for the value of the prize. It is solely winner’s responsibility to consult with a financial advisor to discuss and consider what, if any, potential impact the acceptance of a prize may have on their year-end taxes.

Total value of all prizes is $60,000. Limit one (1) prize per person/household.

7.WINNER NOTIFICATION AND VERIFICATION: The potential winners will be notified by the Administrator via direct message (“DM”) through their social media account used to submit their Entry and will be required to respond to the notification (as stated within the notification) within seventy-two (72) hours to accept prize and receive further instructions on how to claim a prize. The potential winners will be required to complete, sign and return an IRS Form W-9 (including their social security number) and an Affidavit of Eligibility/Liability Release with (where lawful) a publicity release (“Affidavit”) within seventy-two (72) hours beginning at the time the Administrator sends the Affidavit to winner via email. Failure to return the Affidavit within the specified period may result in prize forfeiture.

If a potential winner submitted an Entry with an Image of a CHEETOS® snack that was obtained through the purchase method, then upon Administrator’s receipt and verification of the completed Affidavit, the Administrator reserves the right to request that such person send in his/her CHEETOS^® snack for verification. Sponsor’s agency will send the potential winner a box and instructions (altogether, the “Box”) on how to carefully package and mail in the CHEETOS^® snack. The CHEETOS^® snack you send in must be the same CHEETOS^® snack appearing in your winning Entry. If required, your CHEETOS^® snack used in the Entry must be received by the Administrator within seven (7) calendar days of the delivery date of the Box at your residence (as documented by the shipping company). For your protection, it is suggested that you send in your CHEETOS^® snack exactly as instructed and keep photos and/or videos of your CHEETOS^® snack and you packing the Box for your records. If your CHEETOS^® snack submission is not received by the Administrator within the allotted time frame, prize may be forfeited. All submitted CHEETOS^® snacks from winners (if requested by Sponsor) become the property of Sponsor and will not be returned. Sponsor is not responsible for suspended or discontinued wireless or Internet service which may result in a potential winner not receiving an initial prize notification; nor is Sponsor responsible for any change in participant's email address, mailing address or phone number or, if required by Sponsor, in Sponsor’s sole discretion, a delay in the delivery of the Box needed to return the CHEETOS^® snack.

If (a) an attempted notification is returned as undeliverable, (b) a potential winner cannot be verified, (c) a potential winner does not respond to the notification within seventy-two (72) hours (as stated above), (d) any required documents or Box with a CHEETOS^® snack are not received within the required timeframe (if required), or (e) a potential winner is otherwise unable to accept the prize as stated, the applicable prize may be forfeited, in Sponsor’s sole discretion. If any prize is returned as undeliverable, prize will be forfeited and Sponsor shall have no further liability to award that prize.

By accepting a prize, each winner, agrees that his/her Entry will be deemed a Work Made For Hire under the Copyright laws of the United States, but if it cannot be so deemed, then the winner irrevocably assigns and transfers to Sponsor all of his/her right, title and interest in and to his/her Entry, including all but not limited to all copyright and trademark rights which he/she may have, in the United States and worldwide, therein, for consideration, the receipt and sufficiency of which is hereby acknowledged. Each winner hereby waives in favor of Sponsor, all rights of “Droit Moral” or “Moral Rights of Authors” or any similar rights or principles of law that a winner may now or later have to his/her Entry. Sponsor reserves the right to alter, change or modify the winning Entry, in its sole discretion. Upon request of Sponsor, each winner shall execute and deliver such additional instrument of assignment, as may be solely deemed by Sponsor, reasonably necessary to establish the ownership of record of the right, title and interest in and to the Entry and of the copyrights transferred and “Moral Rights of Authors” waived under these Official Rules. Should Sponsor fail to request the said assignment as stated, that shall not be deemed a waiver of Sponsor’s rights and Sponsor may at a later time request the assignment.

8.LIMITATIONS OF LIABILITY AND RELEASE: No responsibility is assumed by Sponsor for lost, late, mutilated, illegible, unintelligible, incomplete, garbled, misdirected or postage-due mail or Entries or Boxes. Sponsor is not responsible for misspellings, typographical errors, or other issues that may affect the ability to locate or record an Entry. No liability or responsibility is assumed by Sponsor or Promotion Parties resulting from participant's participation in or attempt to participate in the Promotion or ability or inability to upload or download any information in connection with the Promotion. No responsibility or liability is assumed by Sponsor or Promotion Parties for technical problems or technical malfunction arising in connection with any of the following occurrences which may affect the operation of the Promotion: Hardware or software errors; faulty computer, telephone, cable, satellite, network, electronic, Internet connectivity or other online or network communication problems; errors or limitations of any Internet service providers, servers, hosts or other providers; garbled, jumbled or faulty data transmissions; failure of any online transmissions to be sent or received; lost, late, delayed or intercepted transmissions; inaccessibility of the social media platform in whole or in part for any reason; traffic congestion on the Internet; unauthorized human or non-human intervention of the operation of the Promotion, including without limitation, unauthorized tampering, hacking, theft, virus, bugs, or worms; or destruction of any aspect of the Promotion, or loss, miscount, misdirection, inaccessibility or unavailability of an email account/social media account used in connection with the Promotion. Sponsor and Promotion Parties are not responsible for any printing, typographical, technical, computer, network or human error which may occur in the administration of the Promotion, the announcement of the prizes or in any Promotion-related materials. Use of a social media platform is at user’s own risk. Sponsor and Promotion Parties are not responsible for any personal injury or property damage or losses of any kind which may be sustained to user's or any other person's computer resulting from participation in the Promotion. In the event of an identity dispute of a participant, the Entry will be considered made by the authorized account holder of the social media account the Entry is submitted from at the time of entry. The “authorized account holder” is the person who is assigned to the social media account by the online service provider. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATION OR EXCLUSION OF LIABILITY FOR INCIDENTAL, CONSEQUENTIAL, OR OTHER DAMAGES; AS A RESULT, THE ABOVE LIMITATIONS OR EXCLUSIONS MAY NOT APPLY TO YOU, AND THE FOREGOING PARAGRAPHS SHALL NOT APPLY TO A RESIDENT OF NEW JERSEY TO THE EXTENT DAMAGES TO SUCH NEW JERSEY RESIDENT ARE THE RESULT OF SPONSOR’S OR PROMOTION PARTIES’ NEGLIGENT, FRAUDULENT OR RECKLESS ACT(S) OR INTENTIONAL MISCONDUCT.

By participating in the Promotion, participants agree to release and hold harmless Sponsor, Promotion Parties, and each of their respective parents, affiliates, officers, directors, employees, agents, licensors and assigns, and Instagram, Meta, and TikTok from any and all liability for loss, harm, damage, injury, cost or expense whatsoever including, without limitation, property damage, personal injury and/or death which may occur in connection with, preparation for, travel to or participation in the Promotion, or possession, acceptance, use and/or misuse of prize (if any) or participation in any Promotion-related activity and for any claims based on publicity rights, defamation, invasion of privacy, copyright infringement, trademark infringement or any other intellectual property-related cause of action. By accepting a prize, winners grant (and agree to confirm grant in writing promptly upon request) to Sponsor and those acting under Sponsor’s authority, and each of their respective designees the right to use his/her name, photograph, likeness, voice, image, statements, and biographical information at any time or times, for advertising, trade, publicity and promotional purposes in any media now known or hereafter discovered, worldwide, including the Internet without review, notification or approval, and additional compensation or consideration, unless prohibited by law. Sponsor and Promotion Parties are not liable in the event that any portion of the Promotion or prize is canceled due to weather, fire, strike, acts of war or terrorism, or any other condition beyond their control (a “Force Majeure Event”).

9.DISPUTE RESOLUTION AND BINDING ARBITRATION: The parties waive all rights to trial in any action or proceeding instituted in connection with these Official Rules, including, without limitation, the Promotion. The parties each agree to finally settle all disputes only through arbitration; provided, however, the Sponsor shall be entitled to seek injunctive or equitable relief in the state and federal courts in the State of Texas, and any other court with jurisdiction over the parties. In arbitration, there is no judge or jury, and review is limited. The arbitrator’s decision and award is final and binding, with limited exceptions, and judgment on the award may be entered in any court with jurisdiction. The parties agree that, except as set forth above, any claim, suit, action or proceeding arising out of or relating to this Promotion shall be resolved solely by binding arbitration before a sole arbitrator under the streamlined Arbitration Rules Procedures of JAMS Inc. (“JAMS”) or any successor to JAMS. In the event JAMS is unwilling or unable to set a hearing date within fourteen (14) days of the filing of a “Demand for Arbitration”, then either party can elect to have the arbitration administered by the American Arbitration Association (“AAA”) or any other mutually agreeable arbitration administration service. If an in-person hearing is required, then it will take place in the State of Texas. The federal or state law that applies to these Official Rules will also apply during the arbitration. Disputes will be arbitrated only on an individual basis and will not be consolidated with any other proceedings that involve any claims or controversy of another party, including any class actions; provided, however, if for any reason any court or arbitrator holds that this restriction is unconscionable or unenforceable, then the agreement to arbitrate doesn’t apply and the dispute must be brought in a court of competent jurisdiction in the State of Texas. Sponsor agrees to pay the administrative and arbitrator’s fees in order to conduct the arbitration (but specifically excluding any travel or other costs of participant to attend the arbitration hearing). Either party may, notwithstanding this provision, bring qualifying claims in small claims court. This Promotion is offered only in the United States and is governed by the laws of the state of Texas, and all claims must be resolved in the federal or state courts located in Collin or Dallas counties, Texas. THE ARBITRATION OF DISPUTES PURSUANT TO THIS PARAGRAPH SHALL BE IN THE PARTICIPANT’S INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS OR REPRESENTATIVE PROCEEDING. THE ARBITRATOR MAY NOT CONSOLIDATE OR JOIN THE CLAIMS OF OTHER PERSONS OR PARTIES WHO MAY BE SIMILARLY SITUATED. DO NOT ENTER THIS PROMOTION IF YOU DO NOT AGREE TO HAVE ANY CLAIM OR CONTROVERSY ARBITRATED IN ACCORDANCE WITH THESE OFFICIAL RULES.

10.GENERAL CONDITIONS: No substitution of prize is offered, except at the sole discretion of the Sponsor. No transfer of prize is permitted. Unclaimed prizes will not be awarded. If a prize, or any portion thereof, cannot be awarded for any reason, Sponsor reserves the right to substitute prize with another prize of equal or greater value. If for any reason the Promotion is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes which corrupt or affect the administration, security, fairness, integrity or proper conduct of the Promotion, Sponsor reserves the right to (a) cancel, suspend and/or modify the Promotion, or any part of it, and (b) disqualify any individual who is responsible for such action. If terminated, Sponsor shall immediately suspend the Promotion and prize awards, and Sponsor reserves the right to award any remaining prizes (up to the total set forth in these Official Rules) in a manner deemed fair and equitable by Sponsor, such as by way of example and not by way of limitation, in a random drawing from among all eligible, non-suspect Entries received up to the time of the impairment, and Sponsor shall not have any further liability to any participant in connection with the Promotion. This Promotion is offered only in the United States and all issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, participant’s rights and obligations, or the rights and obligations of the Sponsor in connection with the Promotion, shall be governed by, and construed in accordance with, the laws of State of Texas, without giving effect to any choice of law or conflict of law rules. By entering, participants consent to the jurisdiction and venue of the federal, state and local courts for Collin or Dallas Counties, Texas.

Please see Sponsor’s privacy policy located at https://contact.pepsico.com/fritolay/privacy-policy for details of Sponsor’s policy regarding the personal information collected in connection with this Promotion. In the event of any discrepancy between the Sponsor’s Privacy Policy and these Official Rules, these Official Rules shall control and govern. Additionally, any communication between participant and Administrator, Sponsor or its agencies, regarding this Promotion (e.g., phone calls, text messages, chats, emails, etc.), may be recorded for quality assurance and training purposes. Winners’ names will be included in a publicly available winner’s list.

11.MISCELLANEOUS: The invalidity or unenforceability of any provision of these Official Rules will not affect the validity or enforceability of any other provision. In the event any provision of the Official Rules or the Affidavit is determined to be invalid or otherwise unenforceable or illegal, the other provisions will remain in effect and will be construed in accordance with their terms as if the invalid or illegal provision were not contained herein. Sponsor’s failure to enforce any term of these Official Rules or Affidavit will not constitute a waiver of that provision. Participants agree to waive any rights to claim ambiguity of these Official Rules. Headings are solely for convenience of reference and will not be deemed to affect in any manner the meaning or intent of the documents or any provision hereof. In the event there is a discrepancy or inconsistency between disclosures or other statements contained in any Promotion-related materials, privacy policy or terms of use on any website, social media platform or application and/or the terms and conditions of the Official Rules, the Official Rules shall prevail, govern and control and the discrepancy will be resolved in Sponsor’s sole and absolute discretion.

LEGAL WARNING: ANY ATTEMPT BY AN INDIVIDUAL, WHETHER OR NOT A PARTICIPANT, TO DELIBERATELY INTERFERE WITH THE OPERATION OF THE PROMOTION IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND THE SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES AND DILIGENTLY PURSUE ALL REMEDIES AGAINST ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT PERMITTED BY LAW.

12.WINNER'S LIST: For the names of the winners, send a self-addressed, stamped envelope to be received by August 29, 2025 to: CHEETOS® Shape Hunt Promotion Winner's List, c/o GSE, PO Box 130, Dept. 25-8105-10, Glencoe, MN 55336-0130.

13.SPONSOR: Frito-Lay, Inc. 7701 Legacy Drive, Plano, TX 75024-4099.

© 2025 Frito-Lay North America, Inc.

The Promotion is in no way offered, sponsored, endorsed or administered by, or associated with Instagram, Meta or TikTok. Any questions, comments or complaints regarding the Promotion shall be directed to the Sponsor and not to Instagram, Meta or TikTok.